He’s now up to 6.4 million, despite posting only 17 times. Indeed, when Bronny joined Instagram, in 2019, he amassed a million followers in under 48 hours without really doing anything other than being Bronny. And Bronny? The recruiting website on3.com recently declared him “the most famous high school basketball player ever.” But Gabe’s experience was inherently different from his backcourt mate’s, for he was on the periphery of the spotlight. “All that pressure to perform.”Įventually Gabe adjusted and by high school saw it as a positive-“like he’d been swinging a heavy bat the whole time,” as his dad puts it. “It was something I’d never been exposed to,” he says. Gabe was from a tiny farming town, but suddenly his games were on YouTube, where an analyst broke down his prepubescent skill set. “It was like the Beatles,” says Brook Cupps, whose son, Gabe, joined Bronny on the AAU’s Blue Chips in fifth grade.
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